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Our story

We started in 2017 with a simple idea: clothes should let you say something — and they should be made by people who actually care how they're made.

Mysimplicated began as a digital-first brand built around full-print garments that augment and represent your personality. The flood of custom-print requests told us we'd touched a nerve: people wanted a hand in creating the product, not just buying it.

So we added the prefix “my” — and built the tools to back it up. Today we design, print and sew in our own atelier in Bucharest, selling both online and in person, both ready-to-wear and made-to-order. Every piece is ours, end to end.

4.94★★★★★

Loved by our customers

Based on 358 verified reviews · Judge.me
★★★★★
It's funny cause it's true

Cool design, good material and I made people laugh. Bought 2 more products after.

A
Andrei P.Verified buyer
★★★★★
Calitate reală

Foarte confortabil și cool, materialul e de calitate.

T
TeoSVerified buyer
★★★★★
Young, hip

Like the feel and the print — young, hip. Exactly my style.

O
OlgaVerified buyer
★★★★★
Minunată

Foarte calitativă și confortabilă. Revin cu drag.

C
CarmenVerified buyer
From Bucharest to the world's stages
Mysimplicated on the runway at Pure London
Pure London

Not just another online store.

We show at the industry's international trade shows — real presence, real audiences, from London to New York, Shanghai and Tokyo.

As seen at
Pure LondonLondon
CoterieNew York
CIIEShanghai
ProjectTokyo
14-day returns

Changed your mind? Send it back, simple.

Real support

Chat with us on WhatsApp, anytime.

Fast delivery

Dispatched quickly from Bucharest.

Secure checkout

Shop Pay, card & trusted methods.

Ana Tobor, founder of Mysimplicated
From the founder
“I didn't want to build another clothing brand. I wanted pieces I'd wear myself — and a place where people could make something that's truly theirs.”
— Ana Tobor, founder of Mysimplicated
Before you buy

Questions, answered

Our pieces run oversized by design. Each product page has real garment measurements and a model reference — and most customers say their usual size fits. For a closer fit, size down one.

We print and sew in-house, so we control it directly. We use quality fabrics — recycled materials included — and prints engineered to survive repeated washing without fading or cracking.

Orders are dispatched quickly from our Bucharest atelier; typical delivery is 2–4 working days.

You have 14 days to return unworn items with tags attached. No drama — there's a real team here to help.

Yes — that's our thing. The Customiser lets you generate over 3,000 print and color combinations from a single product.

Find your shade.

Made in-house, built to last, designed to be yours. See what everyone's wearing.

Shop the collection